Categoría: Librería
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The Political Mind: A Cognitive Scientist’s Guide to Your Brain and Its Politics
One of the world ‘s best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly…
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Words That Work: It’s Not What You Say, It’s What People Hear
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In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like «The Ten Rules of Successful Communication» and «The 21 Words and Phrases for the 21st Century,» he examines how choosing…
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Adolfo Suárez: Ambición y destino
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en BiografíasNombrado por sorpresa presidente de un gobierno autoritario en julio de 1976 y dimitido también por sorpresa como presidente de una democracia en enero de 1981, la trayectoria personal y política de Adolfo Suárez quizá simbolice mejor que ninguna otra lo que fue la España de las postrimerías del franquismo y la transición. Odiado hasta…
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Political Communication in Britain: Polling, Campaigning and Media in the 2015 General Election
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This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts. It features contributions from the rival parties, news and polling organizations as well as academic experts who examine all aspects of the campaign. A common theme that emerges is the increasing…
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The Rhetoric of American Civil Religion: Symbols, Sinners, and Saints
The Rhetoric of American Civil Religion examines the rhetoric of the Founding Fathers, activists, presidents, and contemporary actors who play a large role in helping to define American civil religion. These rhetorical analyses demonstrate how America’s civil religion is forged through the constant contestations of its beliefs, rituals, places, events, and myths by different groups…
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Adolfo Suárez: Biografía política
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en BiografíasEsta obra abarca la totalidad de la vida de Adolfo Suárez y las distintas facetas de su trayectoria, desde la más íntima y personal hasta la dimensión pública de su figura, y analiza muy especialmente el papel que desempeñó durante la transición del fascismo a la democracia. El foco principal del libro se centra en…
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Political Marketing in Canada
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Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this…
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The American Political Scandal: Free Speech, Public Discourse, and Democracy
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en HistoriaIn this holistic examination of political scandal in the United States, David Dewberry argues convincingly that such scandals follow a consistent narrative centered largely on media coverage and politician performance rather than the actual corruption or ethics violation committed. In making this argument, he also provides an analytical framework for understanding the patterns underlying scandals…
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Hate on the Right: Right-Wing Political Groups and Hate Speech
This book examines the ways that hatred comes alive in language and discourse. It asks whether much of the discourse on the political right – that which attacks their enemies – is hate speech. Extending Michael Waltman’s previous work on hate speech, this book examines the discourse and language produced by a variety of right-wing…
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Adolfo Suárez: El presidente insesperado de la Transición
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en BiografíasBiografía del que fue presidente del Gobierno de España entre 1976 y 1981, el primer presidente democrático tras la dictadura del general Franco, una figura clave de la transición democrática española. Suárez legalizó los partidos socialista y comunista, amén de los diferentes sindicatos existentes en la época. Fundó Unión de Centro Democrático (UCD), partido que…