Beers&Politics

Categoría: Librería

  • The Architect: Karl Rove and the Master Plan for Absolute Power

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    President George W. Bush dubbed Karl Rove “The Architect” for his skill in creating an unprecedented campaign and fund-raising machine. But Rove’s ambitions have always been far more sweeping—to build a right-wing dynasty that can dominate American politics for decades. Rove’s master plan imagines a political system so controlled by Republicans that it is resisted…

  • Communicator-In-Chief: How Barack Obama Used New Media Technology to Win the White House

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    Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign’s new media technology strategy to not only communicate with the electorate, but also raise money and motivate…

  • The Victory Lab: The Secret Science of Winning Campaigns

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    Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We ve seen it in sports, and now inThe Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run…

  • News and Public Opinion: Media Effects on Civic Life

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    The daily news plays a major role in the continuously changing mix of thoughts, feelings, and behavior that defines public opinion. The News and Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents,…

  • Antología del discurso político

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    De Zhöu Göngdàn a Galileo, de Burke a Evo Morales, de Lord Byron a Angela Merkel… 130 oradores toman la palabra. Las voces aquí reunidas de políticos profesionales y dirigentes, también ciudadanos, científicos y escritores dan buena cuenta de la variedad retórica y argumental de los discursos políticos y de su influencia cambiante sobre la…

  • Courage and Consequence: My Life as a Conservative in the Fight

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    From the moment he set foot on it, Karl Rove has rocked America’s political stage. He ran the national College Republicans at twenty-two, and turned a Texas dominated by Democrats into a bastion for Republicans. He launched George W. Bush to national renown by unseating a popular Democratic governor, and then orchestrated a GOP White…

  • Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America

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    A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote–revealing a new side of a major politician and a game-changing trend in American politics. Despite his folksy personality and disdain for East Coast «elitists,» Texas governor Rick Perry helped…

  • Communication in Political Campaigns

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    This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media – from television spots and debates to candidate webpages and direct-mail…

  • The Reagan Persuasion: Charm, Inspire, and Deliver a Winning Message

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    Persuade, mentor, and motivate like the Great Communicator More than just an influential speaker, Ronald Reagan was a master of all types of communication and employed his personal warmth and charm to rally Americans around his vision. Now, former Reagan speechwriter James C. Humes shows how you can replicate Reagan’s ability to influence others and…

  • Where the Buck Stops: The Personal and Private Writings of Harry S. Truman

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    Harry Truman was a man of common sense and uncommon insights. In this frank book, the thirty-third president of the United States speaks directly about the office of the presidency, about the best and worst presidents, and his own experience holding office. Nearly every page contains a «Trumanism» – an unexpected insight, a little-known anecdote,…