Categoría: Librería
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Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote–revealing a new side of a major politician and a game-changing trend in American politics. Despite his folksy personality and disdain for East Coast «elitists,» Texas governor Rick Perry helped…
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Communication in Political Campaigns
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en ManualesThis book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media – from television spots and debates to candidate webpages and direct-mail…
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The Reagan Persuasion: Charm, Inspire, and Deliver a Winning Message
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Persuade, mentor, and motivate like the Great Communicator More than just an influential speaker, Ronald Reagan was a master of all types of communication and employed his personal warmth and charm to rally Americans around his vision. Now, former Reagan speechwriter James C. Humes shows how you can replicate Reagan’s ability to influence others and…
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Where the Buck Stops: The Personal and Private Writings of Harry S. Truman
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en BiografíasHarry Truman was a man of common sense and uncommon insights. In this frank book, the thirty-third president of the United States speaks directly about the office of the presidency, about the best and worst presidents, and his own experience holding office. Nearly every page contains a «Trumanism» – an unexpected insight, a little-known anecdote,…
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Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time
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Undoubtedly, the upcoming 2008 presidential election will be full of the dirty politics and negative ads voters have come to expect during campaign season. Yet, even while modern mudslinging has grown more rampant—as a hungry media feed the frenzy for the next juicy story, which political adversaries are eager to supply—the phenomenon is hardly new.…
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Political Communication in Africa
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en ManualesThis book offers a comprehensive account of the nature and development of political communication in Africa. In light of the growing number of African states now turning towards democratic rule, as well as the growing utilization of information technologies in Africa, the contributors examine topics such as: the role of social media in politics, strategic…
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Truman’s Whistle-stop Campaign
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Faced with the likely loss of the 1948 presidential elections, Harry S. Truman decided to do what he did best: talk straight. When Truman boarded the train to head west in June 1948, he and his campaign advisors decided to shift from prepared text to extemporaneous stump speeches. The «new Truman» emerged as a feisty,…
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Perón: una biografía
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en BiografíasReedición del estudio clásico sobre la vida de Juan Domingo Perón. Biografia canónica del hombre que marcó la historia argentina del siglo XX y que, a cuarenta años de su muerte, sigue vivo en el escenario político del país y en sus relatos sobre pasado, presente y futuro de la Nación. A setenta años de…
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Project President: Bad Hair and Botox on the Road to the White House
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From short, fat, bald John Adams’ wig-throwing tantrums during the 1800 election to Abraham Lincoln’s decision to grow a beard in 1860; from John F. Kennedy’s choice to forgo the fedora at his inauguration to John Kerry’s decision to get Botoxed for the 2004 race; from the Golden Age of Facial Hair (1860-1912) to the…
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House of cards y la filosofía: La República de Underwood
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en Ensayo¿Sobrestimamos la democracia? ¿El poder corrompe? ¿O es que los corruptos ansían el poder? ¿Las grandes empresas mueven los hilos de los políticos? ¿Puede la política cumplir con las promesas de justicia? ¿Por qué Frank Underwood habla directamente a cámara? En House of Cards se representan nuestros peores temores acerca de la política de hoy…