The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this…
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the…
Puedo prometer y prometo
Fernando Ónega, cronista excepcional de la Transición, nos ofrece la biografía de un político inolvidable: Adolfo Suárez. En un…
Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time…
Words That Work: It’s Not What You Say, It’s What People Hear
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects…
Political Communication: A Critical Introduction
This major international text introduces the key themes, issues and theoretical approaches in the field. A central concern is…
Communication in the 2008 U.S. Election: Digital Natives Elect a President
The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was…
Centrist Rhetoric: The Production of Political Transcendence in the Clinton Presidency
Focused on the centrist rhetoric of President Bill Clinton, Centrist Rhetoric explores questions about the basic nature and function…
Adolfo Suárez: Ambición y destino
Nombrado por sorpresa presidente de un gobierno autoritario en julio de 1976 y dimitido también por sorpresa como presidente…
Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time
Undoubtedly, the upcoming 2008 presidential election will be full of the dirty politics and negative ads voters have come…
