The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this…
The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this…
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the…
Fernando Ónega, cronista excepcional de la Transición, nos ofrece la biografía de un político inolvidable: Adolfo Suárez. En un…
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time…
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects…
This major international text introduces the key themes, issues and theoretical approaches in the field. A central concern is…
The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was…
Focused on the centrist rhetoric of President Bill Clinton, Centrist Rhetoric explores questions about the basic nature and function…
Nombrado por sorpresa presidente de un gobierno autoritario en julio de 1976 y dimitido también por sorpresa como presidente…
Undoubtedly, the upcoming 2008 presidential election will be full of the dirty politics and negative ads voters have come…