Categoría: Retórica
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Retórica y comunicación política
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en RetóricaExcelente estudio sobre los conceptos de comunicación política y retórica política desde el punto de vista histórico, que dedica una atención especial al análisis del lenguaje del discurso retórico político actual. [amazon_link asins=’8437617871′ template=’ProductAd’ store=’beerpoli-21′ marketplace=’ES’ link_id=’87bbfc16-6739-11e7-ad9d-05d689332976′]
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Discursos ante la asamblea
Demóstenes (384-322 a.C.) es un autor imprescindible de la literatura clásica. Considerado una de las cimas de la oratoria de todos los tiempos, y de dilatada influencia posterior, sus vehementes discursos políticos a la Asamblea ateniense representan el último esfuerzo de Grecia por salvaguardar sus valores democráticos frente a la amenaza que suponía el rey…
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El arte de Callar
Demasiado a menudo olvidamos que un ser que habla es también un ser capaz de «producir silencio», y para recordarlo están los tratados de retórica de los siglos XVI y XVII. El arte de hablar es sin duda un arte excelente, pero ¿quién nos enseña el arte de guardar silencio? Paradójicamente, El arte de callar…
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Usos políticos del lenguaje
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en RetóricaSe analiza el discurso político que se construye en los argumentarios del PP y el PSOE. El estudio concluye que el rasgo definitorio de este tipo de discurso es que los mensajes realmente políticos pierden importancia y se ven desplazados por el protagonismo de los sujetos emisores. Las palabras se utilizan de una manera ambigua…
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The Political Rhetoric and Oratory of Margaret Thatcher
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This book examines the political oratory, rhetoric and persona of Margaret Thatcher as a means of understanding her justifications for ‘Thatcherism’. The main arenas for consideration are set piece speeches to conference, media engagements, and Parliamentary orations. Thatcher’s rhetorical style is analysed through the lens of the Aristotelian modes of persuasion (ethos, pathos, logos). Furthermore,…
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Words That Work: It’s Not What You Say, It’s What People Hear
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In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like «The Ten Rules of Successful Communication» and «The 21 Words and Phrases for the 21st Century,» he examines how choosing…
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The Rhetoric of American Civil Religion: Symbols, Sinners, and Saints
The Rhetoric of American Civil Religion examines the rhetoric of the Founding Fathers, activists, presidents, and contemporary actors who play a large role in helping to define American civil religion. These rhetorical analyses demonstrate how America’s civil religion is forged through the constant contestations of its beliefs, rituals, places, events, and myths by different groups…
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Hate on the Right: Right-Wing Political Groups and Hate Speech
This book examines the ways that hatred comes alive in language and discourse. It asks whether much of the discourse on the political right – that which attacks their enemies – is hate speech. Extending Michael Waltman’s previous work on hate speech, this book examines the discourse and language produced by a variety of right-wing…
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Presidential Campaign Rhetoric in an Age of Confessional Politics
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Presidential Campaign Rhetoric in the Age of Confessional Politics analyzes religious rhetoric in presidential campaigns from 1976-2008, proposing a confessional political style successful candidates must employ that differs sharply from earlier ideals of civic piety. Brian T. Kaylor also considers changes in American society that helped create this confessional political system and critiques the problems…
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The Rhetoric of Soft Power: Public Diplomacy in Global Contexts
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The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book addresses the interdisciplinary implications of soft power, that draws together insights from international communication and international relations research, in…