Categoría: Campañas electorales
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Political Campaigning in Referendums: Framing the Referendum Issue
This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party…
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The Victory Lab: The Secret Science of Winning Campaigns
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We ve seen it in sports, and now inThe Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run…
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The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections. Scientist and psychologist Drew Westen has explored a theory of the mind that differs substantially from the more dispassionate notions held by most cognitive psychologists, political scientists, and…
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Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote–revealing a new side of a major politician and a game-changing trend in American politics. Despite his folksy personality and disdain for East Coast «elitists,» Texas governor Rick Perry helped…
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Words That Work: It’s Not What You Say, It’s What People Hear
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like «The Ten Rules of Successful Communication» and «The 21 Words and Phrases for the 21st Century,» he examines how choosing…
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Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time
Undoubtedly, the upcoming 2008 presidential election will be full of the dirty politics and negative ads voters have come to expect during campaign season. Yet, even while modern mudslinging has grown more rampant—as a hungry media feed the frenzy for the next juicy story, which political adversaries are eager to supply—the phenomenon is hardly new.…
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Mad Men & Bad Men: What Happened When British Politics Met Advertising
From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose…
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Project President: Bad Hair and Botox on the Road to the White House
From short, fat, bald John Adams’ wig-throwing tantrums during the 1800 election to Abraham Lincoln’s decision to grow a beard in 1860; from John F. Kennedy’s choice to forgo the fedora at his inauguration to John Kerry’s decision to get Botoxed for the 2004 race; from the Golden Age of Facial Hair (1860-1912) to the…
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Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media
Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a…
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Boss Rove: Inside Karl Rove’s Secret Kingdom of Power
The epic 2012 presidential contest between President Barack Obama and Republican candidate Mitt Romney represents the stunning comeback of GOP boss Karl Rove, the brilliant political operator whose scorched-earth partisanship infamously earned him the moniker «Bush’s Brain» and provoked some observers to label him as dangerous to American democracy. How, after leaving the Bush administration…