Categoría: Campañas electorales
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La estrategia del pingüino
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El declive de la comunicación de masas y el triunfo de las tecnologías de comunicación de persona en persona han provocado una explosión de información que crece de manera vertiginosa y fragmenta la opinión pública. Comunicar hoy es propagar. Las espirales irracionales, los rumores en cadena y los pronósticos impulsivos terminan por hacer mella en…
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El poder politico en escena
¿Qué tienen en común el aullido de los lobos al salir de caza y los invitados a un programa de entrevistas o los candidatos presidenciales que debaten en televisión? ¿Por qué cuando se habla de política, cuantas más pruebas ofrecemos a alguien de que está equivocado más se refuerza en su posición? ¿Qué diferencia a…
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La comunicazione non verbale
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La comunicazione non verbale ci consente di condividere con i nostri interlocutori un’ampia gamma di contenuti, a prescindere dall’uso delle parole. Può essere considerata come un «linguaggio del corpo» e un elemento di base della comunicazione faccia a faccia; nell’epoca attuale assume una rilevanza particolare grazie al rapido sviluppo di nuove tecnologie di comunicazione che…
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Le 100 Leggi del Marketing Politico
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In un momento storico in cui i politici vengono definiti come ‘tutti uguali’, come è possibile differenziarsi e conquistare il consenso degli elettori ormai sfiduciati? E’ questa la domanda che per tanti anni ha tormentato Matteo Spigolon e lo ha spinto ad abbandonare la politica attiva per dedicarsi completamente alla ricerca della soluzione, custodita da…
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The Victory Lab: The Secret Science of Winning Campaigns
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We ve seen it in sports, and now inThe Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run…
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The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
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The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections. Scientist and psychologist Drew Westen has explored a theory of the mind that differs substantially from the more dispassionate notions held by most cognitive psychologists, political scientists, and…
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Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote–revealing a new side of a major politician and a game-changing trend in American politics. Despite his folksy personality and disdain for East Coast «elitists,» Texas governor Rick Perry helped…
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Words That Work: It’s Not What You Say, It’s What People Hear
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In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like «The Ten Rules of Successful Communication» and «The 21 Words and Phrases for the 21st Century,» he examines how choosing…
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Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time
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Undoubtedly, the upcoming 2008 presidential election will be full of the dirty politics and negative ads voters have come to expect during campaign season. Yet, even while modern mudslinging has grown more rampant—as a hungry media feed the frenzy for the next juicy story, which political adversaries are eager to supply—the phenomenon is hardly new.…