Categoría: Campañas electorales
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Truman’s Whistle-stop Campaign
Faced with the likely loss of the 1948 presidential elections, Harry S. Truman decided to do what he did best: talk straight. When Truman boarded the train to head west in June 1948, he and his campaign advisors decided to shift from prepared text to extemporaneous stump speeches. The «new Truman» emerged as a feisty,…
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work
It is common knowledge that televised political ads are meant to appeal to voters’ emotions, yet little is known about how or if these tactics actually work. Ted Brader’s innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of…
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The Political Mind: A Cognitive Scientist’s Guide to Your Brain and Its Politics
One of the world ‘s best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly…
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns. * A complete chronology details the evolution of modern campaign management * Illustrations throughout the text help bring topics to life * Clear concept maps clarify various targeting techniques *…
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Political Communication in Britain: Polling, Campaigning and Media in the 2015 General Election
This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts. It features contributions from the rival parties, news and polling organizations as well as academic experts who examine all aspects of the campaign. A common theme that emerges is the increasing…
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Political Marketing in Canada
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this…
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Star Wars: Propaganda: Historia del proselitismo en la galaxia
La propaganda es el reflejo de la vida en una galaxia muy, muy lejana. Ya sea el cartel de un destructor estelar sobrevolando un planeta para mostrar la dominación imperial, un grafiti en una pared que lanza un mensaje de esperanza en nombre de la Rebelión o un mural que muestra una hilera de soldados…
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Political Communication in Canada: Meet the Press and Tweet the Rest
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information. It also investigates the…
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Propaganda y Cine: una relación encubierta
Este es un trabajo que lleva inevitablemente a un viaje al pasado y a miles de acontecimientos que modificaron el curso de la historia. El cine es a la vez drama, espectáculo, industria, arte y también un medio de propaganda. Desde el momento en que se transformó en el arte masivo del siglo XX, se…
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Political Campaigning in Referendums: Framing the Referendum Issue
This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party…