The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this…
Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time…
Words That Work: It’s Not What You Say, It’s What People Hear
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects…
Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time
Undoubtedly, the upcoming 2008 presidential election will be full of the dirty politics and negative ads voters have come…
Mad Men & Bad Men: What Happened When British Politics Met Advertising
From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every…
Project President: Bad Hair and Botox on the Road to the White House
From short, fat, bald John Adams’ wig-throwing tantrums during the 1800 election to Abraham Lincoln’s decision to grow a…
Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media
Recent research in the area of public opinion has focused most of its attention on the effect of the…
Boss Rove: Inside Karl Rove’s Secret Kingdom of Power
The epic 2012 presidential contest between President Barack Obama and Republican candidate Mitt Romney represents the stunning comeback of…
Performing Politics: Media Interviews, Debates and Press Conferences
For successful political leaders, public speaking is only half the battle. A good politician must also be a competent…
The Triumph of William McKinley: Why the Election of 1896 Still Matters
A fresh look at President William McKinley from New York Times bestselling author and political mastermind Karl Rove—“a rousing…
