Categoría: Campañas electorales
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Political Communication in Britain: Polling, Campaigning and Media in the 2015 General Election
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This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts. It features contributions from the rival parties, news and polling organizations as well as academic experts who examine all aspects of the campaign. A common theme that emerges is the increasing…
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Political Marketing in Canada
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Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this…
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Star Wars: Propaganda: Historia del proselitismo en la galaxia
La propaganda es el reflejo de la vida en una galaxia muy, muy lejana. Ya sea el cartel de un destructor estelar sobrevolando un planeta para mostrar la dominación imperial, un grafiti en una pared que lanza un mensaje de esperanza en nombre de la Rebelión o un mural que muestra una hilera de soldados…
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Political Communication in Canada: Meet the Press and Tweet the Rest
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information. It also investigates the…
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Propaganda y Cine: una relación encubierta
Este es un trabajo que lleva inevitablemente a un viaje al pasado y a miles de acontecimientos que modificaron el curso de la historia. El cine es a la vez drama, espectáculo, industria, arte y también un medio de propaganda. Desde el momento en que se transformó en el arte masivo del siglo XX, se…
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Political Campaigning in Referendums: Framing the Referendum Issue
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This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party…
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The Victory Lab: The Secret Science of Winning Campaigns
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We ve seen it in sports, and now inThe Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run…
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The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
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The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections. Scientist and psychologist Drew Westen has explored a theory of the mind that differs substantially from the more dispassionate notions held by most cognitive psychologists, political scientists, and…
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Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote–revealing a new side of a major politician and a game-changing trend in American politics. Despite his folksy personality and disdain for East Coast «elitists,» Texas governor Rick Perry helped…
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Words That Work: It’s Not What You Say, It’s What People Hear
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In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like «The Ten Rules of Successful Communication» and «The 21 Words and Phrases for the 21st Century,» he examines how choosing…