Campañas electorales

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this…

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management

A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results…

The Political Mind: A Cognitive Scientist’s Guide to Your Brain and Its Politics

One of the world ‘s best-known linguists and cognitive scientists, George Lakoff has a knack for making science make…

Political Marketing in Canada

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making…

Political Communication in Canada: Meet the Press and Tweet the Rest

Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the…

Star Wars: Propaganda: Historia del proselitismo en la galaxia

La propaganda es el reflejo de la vida en una galaxia muy, muy lejana. Ya sea el cartel de…

The Victory Lab: The Secret Science of Winning Campaigns

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing…

Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time

Undoubtedly, the upcoming 2008 presidential election will be full of the dirty politics and negative ads voters have come…

The Triumph of William McKinley: Why the Election of 1896 Still Matters

A fresh look at President William McKinley from New York Times bestselling author and political mastermind Karl Rove—“a rousing…

Project President: Bad Hair and Botox on the Road to the White House

From short, fat, bald John Adams’ wig-throwing tantrums during the 1800 election to Abraham Lincoln’s decision to grow a…