Campañas electorales

El rostro de las emociones

Una guía perfecta para reconocer las emociones a través de las expresiones faciales. Un recurso vital para…

The Candidate: What It Takes to Win – and Hold – the White House

There are two winners in every presidential election campaign: The inevitable winner when it begins–such as Rudy Giuliani or…

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

The Reasoning Voter is an insider’s look at campaigns, candidates, media, and voters that convincingly argues that voters make informed…

La imagen del candidato en la era digital

La sobresaturación informativa a la que estamos sometidas las sociedades avanzadas, acrecentada con la llegada de la era digital…

Armas de seducción masiva

JAVIER LESACA En el verano de 2014, un vídeo se hizo viral en la red. En él un…

Telling Stories to Change the World

Telling Stories to Change the World is a powerful collection of essays about community-based and interest-based projects where storytelling is…

Stories of Change: Narrative and Social Movements

Despite the amount of storytelling in social movements, little attention has been paid to narrative as a form of…

It Was Like a Fever: Storytelling in Protest and Politics

Activists and politicians have long recognized the power of a good story to move people to action. In early…

The Politics of Storytelling: Variations on a Theme by Hannah Arendt

Hannah Arendt famously argued that politics are best understood as a power relationship between private and public realms. And…

Storytelling: a Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets

Is it something you think you could be good at if you just received the right advice? Have you…