Campañas electorales

The Candidate: What It Takes to Win – and Hold – the White House

There are two winners in every presidential election campaign: The inevitable winner when it begins–such as Rudy Giuliani or…

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

The Reasoning Voter is an insider’s look at campaigns, candidates, media, and voters that convincingly argues that voters make informed…

La imagen del candidato en la era digital

La sobresaturación informativa a la que estamos sometidas las sociedades avanzadas, acrecentada con la llegada de la era digital…

La política en el siglo XXI: Arte, mito o ciencia

Tras más de treinta años diseñando campañas de comunicación electoral y de gobierno, Durán Barba y Nieto…

It Was Like a Fever: Storytelling in Protest and Politics

Activists and politicians have long recognized the power of a good story to move people to action. In early…

The Politics of Storytelling: Variations on a Theme by Hannah Arendt

Hannah Arendt famously argued that politics are best understood as a power relationship between private and public realms. And…

Storytelling: a Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets

Is it something you think you could be good at if you just received the right advice? Have you…

The Anatomy of Story: 22 Steps to Becoming a Master Storyteller

John Truby is one of the most respected and sought-after story consultants in the film industry, and his students…

The Art of Storytelling: Easy Steps to Presenting an Unforgettable Story

Many of us would love to hold the attention of a crowd, a classroom, or just a group of…

The Storytelling Animal: How Stories Make Us Human

Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and…