Campañas electorales

Boss Rove: Inside Karl Rove’s Secret Kingdom of Power

The epic 2012 presidential contest between President Barack Obama and Republican candidate Mitt Romney represents the stunning comeback of…

Political Communication in Britain: Polling, Campaigning and Media in the 2015 General Election

This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved…

The Architect: Karl Rove and the Master Plan for Absolute Power

President George W. Bush dubbed Karl Rove “The Architect” for his skill in creating an unprecedented campaign and fund-raising…

Political Campaigning in Referendums: Framing the Referendum Issue

This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on…

Truman’s Whistle-stop Campaign

Faced with the likely loss of the 1948 presidential elections, Harry S. Truman decided to do what he did…

Performing Politics: Media Interviews, Debates and Press Conferences

For successful political leaders, public speaking is only half the battle. A good politician must also be a competent…

Comportamiento político y electoral

Comportamiento Político y Electoral intenta responder a algunas preguntas aparentemente sencillas sobre la relación que los ciudadanos mantienen con…

En el poder y la enfermedad

«Esta obra es un fascinante viaje por el cuerpo, por esa cosa tan íntima que es la salud, un…

La estrategia de Sherezade: Apostillas a Storytelling

CHRISTIAN SALMON «He elegido este título, La estrategia de Sherezade, porque el storytelling político no tiene otra razón…

¿Me hablas a mí?: La retórica desde Aristóteles hasta Obama

La retórica está por todas partes. Cuando se hace una presentación ante un cliente importante, cuando un entrenador habla…