Intimate Politics: Publicity, Privacy and the Personal Lives of Politicians in Media Saturated Democracies
It is often remarked that politicians private lives are becoming a feature of political communication in many advanced industrial…
The Architect: Karl Rove and the Master Plan for Absolute Power
President George W. Bush dubbed Karl Rove “The Architect” for his skill in creating an unprecedented campaign and fund-raising…
Presidential Campaign Rhetoric in an Age of Confessional Politics
Presidential Campaign Rhetoric in the Age of Confessional Politics analyzes religious rhetoric in presidential campaigns from 1976-2008, proposing a…
Whistle Stop: How 31,000 Miles of train travel saved the Presidency of Harry Truman
President Harry Truman was a disappointment to the Democrats, and a godsend to the Republicans. Every attempt to paint…
Truman’s Whistle-stop Campaign
Faced with the likely loss of the 1948 presidential elections, Harry S. Truman decided to do what he did…
Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work
It is common knowledge that televised political ads are meant to appeal to voters’ emotions, yet little is known…
The Political Mind: A Cognitive Scientist’s Guide to Your Brain and Its Politics
One of the world ‘s best-known linguists and cognitive scientists, George Lakoff has a knack for making science make…
Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results…
Political Communication in Britain: Polling, Campaigning and Media in the 2015 General Election
This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved…
Political Marketing in Canada
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making…
