Campañas electorales

La comunicazione non verbale

La comunicazione non verbale ci consente di condividere con i nostri interlocutori un’ampia gamma di contenuti, a prescindere dall’uso…

Words That Work: It’s Not What You Say, It’s What People Hear

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects…

Boss Rove: Inside Karl Rove’s Secret Kingdom of Power

The epic 2012 presidential contest between President Barack Obama and Republican candidate Mitt Romney represents the stunning comeback of…

Political Communication in Britain: Polling, Campaigning and Media in the 2015 General Election

This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved…

The Architect: Karl Rove and the Master Plan for Absolute Power

President George W. Bush dubbed Karl Rove “The Architect” for his skill in creating an unprecedented campaign and fund-raising…

Political Campaigning in Referendums: Framing the Referendum Issue

This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on…

Truman’s Whistle-stop Campaign

Faced with the likely loss of the 1948 presidential elections, Harry S. Truman decided to do what he did…

Performing Politics: Media Interviews, Debates and Press Conferences

For successful political leaders, public speaking is only half the battle. A good politician must also be a competent…

Intimate Politics: Publicity, Privacy and the Personal Lives of Politicians in Media Saturated Democracies

It is often remarked that politicians private lives are becoming a feature of political communication in many advanced industrial…

Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America

A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time…