Categoría: Campaña online
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La Net comunicazione politica. Partiti, movimenti e cittadini-elettori nell’era dei social network
Da volantini, manifesti, comizi e cene ai più veloci ma non meno rischiosi blog, portali, Facebook e Youtube: una sorta di viaggio dalle vecchie alle nuove tecniche di comunicazione virale per comprendere questo nuovo aspetto della sociologia della comunicazione. [amazon_link asins=’B00ECL0AJY’ template=’ProductAd’ store=’beerpoli-21′ marketplace=’ES’ link_id=’9ce0f485-66c8-11e7-bdc7-4779fec1c037′]
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Facebook e la comunicazione politica
Facebook offre a chi si occupa di comunicazione politica possibilità di contatto con i cittadini assolutamente inimmaginabili anche in tempi recenti. Ma cosa succede quando un candidato, un’istituzione o un capo di Stato apre un account Facebook? Quali i rischi e quali le opportunità? Questo ebook, attraverso l’analisi di casi italiani e internazionali, delinea gli…
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns. * A complete chronology details the evolution of modern campaign management * Illustrations throughout the text help bring topics to life * Clear concept maps clarify various targeting techniques *…
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Communication in the 2008 U.S. Election: Digital Natives Elect a President
The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens – digital natives, greatly attracted by digital media…
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Usurpation de l’identité citoyenne dans l’espace public
Des manifestants rémunérés ? Un groupe d’intérêt prétendument «citoyen», mais fondé et financé par une entreprise privée ? Une lettre d’opinion, autogénérée à votre insu, portant votre signature ? Voilà des exemples d’astroturfing, une stratégie de communication dont la source réelle est occultée et qui prétend à tort être d’origine citoyenne. La parole citoyenne, symbolisant…
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Political Communication in Canada: Meet the Press and Tweet the Rest
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information. It also investigates the…
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How Significant is the Internet as a Medium of Political Communication
The 2008 US presidential race saw the Internet placed at the heart of the Obama campaign strategy in a way never seen before. This book will attempt to answer the question “how significant is the Internet as a medium of political communication” by analyzing the role of the Internet within the context of the established…
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The Social Basis of the Rational Citizen: How Political Communication in Social Networks Improves Civic Competence
Social networking lies at the heart of a number of fascinating political questions and social concerns, including citizen competence, social movements, and voter mobilization. In The Social Basis of the Rational Citizen, Sean Richey provides an empirical analysis of the most important hypothesized effect of social network influence on politics: social cognition. [amazon_link asins=’073916631X’ template=’ProductAd’…
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Communicator-In-Chief: How Barack Obama Used New Media Technology to Win the White House
Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign’s new media technology strategy to not only communicate with the electorate, but also raise money and motivate…
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Comunicación política, Internet y campañas electorales: De la teledemocracia a la ciberdemocr@cia
El estas páginas el autor examina las novedades de la comunicación política, que bosquejan la democracia del siglo XXI: el regreso de Dios a algunas campañas electorales, el populismo latinoamericano, el fenómeno de la nueva izquierda –atenta a la distribución, más que a la producción, y a la gestión de la gramática de las formas…