Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management

A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns. * A complete chronology details the evolution of modern campaign management * Illustrations throughout the text help bring topics to life * Clear concept maps clarify various targeting techniques * A bibliography of sources further the reader’s study of political campaigning

[amazon_link asins=’1440837325′ template=’ProductAd’ store=’beerpoli-21′ marketplace=’ES’ link_id=’290f14f9-64b2-11e7-8545-77d779b97970′]