Autor: izquierdojv
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Political Communication in Times of Crisis
During the first years of the 21th century we have witnessed many events in our societies, some of them without precedent at all in our recent history, which have involved irreversible changes. The attacks to the Twin Towers in New York City, the resulting sequence of wars in the Middle East, and the international financial…
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns. * A complete chronology details the evolution of modern campaign management * Illustrations throughout the text help bring topics to life * Clear concept maps clarify various targeting techniques *…
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Usurpation de l’identité citoyenne dans l’espace public
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Des manifestants rémunérés ? Un groupe d’intérêt prétendument «citoyen», mais fondé et financé par une entreprise privée ? Une lettre d’opinion, autogénérée à votre insu, portant votre signature ? Voilà des exemples d’astroturfing, une stratégie de communication dont la source réelle est occultée et qui prétend à tort être d’origine citoyenne. La parole citoyenne, symbolisant…
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Political Communication in Canada: Meet the Press and Tweet the Rest
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information. It also investigates the…
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Populist Political Communication in Europe
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en ManualesIn an increasing number of countries around the world, populist leaders, political parties and movements have gained prominence and influence, either by electoral successes on their own or by influencing other political parties and the national political discourse. While it is widely acknowledged that the media and the role of communication more broadly are key…
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Political Communication in European Parliamentary Elections
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en ManualesWritten by a leading team of internationally distinguished political communication scholars, this book offers the most comprehensive account on comparative political communication research in the context of European Parliamentary elections to date. Divided into four sections, experts begin by tracing the historical and political background of European Parliamentary elections, paying close attention to trends in…
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How Significant is the Internet as a Medium of Political Communication
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The 2008 US presidential race saw the Internet placed at the heart of the Obama campaign strategy in a way never seen before. This book will attempt to answer the question “how significant is the Internet as a medium of political communication” by analyzing the role of the Internet within the context of the established…
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The Political Rhetoric and Oratory of Margaret Thatcher
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This book examines the political oratory, rhetoric and persona of Margaret Thatcher as a means of understanding her justifications for ‘Thatcherism’. The main arenas for consideration are set piece speeches to conference, media engagements, and Parliamentary orations. Thatcher’s rhetorical style is analysed through the lens of the Aristotelian modes of persuasion (ethos, pathos, logos). Furthermore,…
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The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
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The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections. Scientist and psychologist Drew Westen has explored a theory of the mind that differs substantially from the more dispassionate notions held by most cognitive psychologists, political scientists, and…
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Words That Work: It’s Not What You Say, It’s What People Hear
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In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like «The Ten Rules of Successful Communication» and «The 21 Words and Phrases for the 21st Century,» he examines how choosing…