Etiqueta: Sasha Issenberg
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The Victory Lab: The Secret Science of Winning Campaigns
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We ve seen it in sports, and now inThe Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run…
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Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote–revealing a new side of a major politician and a game-changing trend in American politics. Despite his folksy personality and disdain for East Coast «elitists,» Texas governor Rick Perry helped…
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Reseña: “Victory Lab”, de Sasha Issenberg
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en ArtículosAINA TUGAS El reputado periodista Sasha Issenberg, famoso por sus columnas en la Philadelphia Magazine, The Washington Monthly y The New York Times Magazine, nos presenta un trabajo de revisión sobre los “laboratorios de la victoria”. Así como en su disertación sobre la globalización en The Sushi Economy (2008), Issenberg observa con agudez las características…