Etiqueta: Robert E. Denton
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Communicator-In-Chief: How Barack Obama Used New Media Technology to Win the White House
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Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign’s new media technology strategy to not only communicate with the electorate, but also raise money and motivate…