Categoría: Manuales
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Political Communication: A Critical Introduction
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en ManualesThis major international text introduces the key themes, issues and theoretical approaches in the field. A central concern is to put the politics back into the study of communication by posing key critical questions about power and ideology: what is being communicated, by whom, how, in whose interests, and with what effects and implications? [amazon_link…
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News and Public Opinion: Media Effects on Civic Life
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en ManualesThe daily news plays a major role in the continuously changing mix of thoughts, feelings, and behavior that defines public opinion. The News and Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents,…
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Communication in Political Campaigns
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en ManualesThis book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media – from television spots and debates to candidate webpages and direct-mail…
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Political Communication in Africa
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en ManualesThis book offers a comprehensive account of the nature and development of political communication in Africa. In light of the growing number of African states now turning towards democratic rule, as well as the growing utilization of information technologies in Africa, the contributors examine topics such as: the role of social media in politics, strategic…
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Populist Political Communication in Europe
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en ManualesIn an increasing number of countries around the world, populist leaders, political parties and movements have gained prominence and influence, either by electoral successes on their own or by influencing other political parties and the national political discourse. While it is widely acknowledged that the media and the role of communication more broadly are key…
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Political Communication in European Parliamentary Elections
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en ManualesWritten by a leading team of internationally distinguished political communication scholars, this book offers the most comprehensive account on comparative political communication research in the context of European Parliamentary elections to date. Divided into four sections, experts begin by tracing the historical and political background of European Parliamentary elections, paying close attention to trends in…
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Políticas y estrategias de comunicación y publicidad
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en ManualesA través de un sinfín de guías, prontuarios, esquemas y recomendaciones, puedeusted analizar y controlar como su empresa se está comunicando con su clientela actual y potencial, permitiéndole diseñar un programa eficaz de comunicación, tanto por lo que respecta al uso del teléfono, como a sus vendedores y cualquier colaborador que esté en contacto con…
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Opinión pública, comunicación y política
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en ManualesEl libro se centra principalmente en el desarrollo histórico de la opinión pública, las teorías que han intentado explorar este concepto y su función en la sociedad, así como las disciplinas científicas que se han ocupado de ello: ciencia política, derecho, psicología social, sociología y ciencias de la comunicación. Una visión interdisciplinar que en las…
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Manual de Herramientas Para la Investigación de la Opinión Pública
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en ManualesEl contenido de este Manual de Herramientas para la Investigación de la Opinión Pública está orientado a “enseñar a hacer”, a partir de lecturas y conocimientos teóricos previos, y a “enseñar a construir”, a que el lector forme parte activa del proceso de elaboración de estas herramientas. El Manual se estructura en tres partes. En…