Categoría: Manuales
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Political Communication: A Critical Introduction
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en ManualesThis major international text introduces the key themes, issues and theoretical approaches in the field. A central concern is to put the politics back into the study of communication by posing key critical questions about power and ideology: what is being communicated, by whom, how, in whose interests, and with what effects and implications? [amazon_link…
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News and Public Opinion: Media Effects on Civic Life
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en ManualesThe daily news plays a major role in the continuously changing mix of thoughts, feelings, and behavior that defines public opinion. The News and Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents,…
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Communication in Political Campaigns
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en ManualesThis book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media – from television spots and debates to candidate webpages and direct-mail…
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Political Communication in Africa
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en ManualesThis book offers a comprehensive account of the nature and development of political communication in Africa. In light of the growing number of African states now turning towards democratic rule, as well as the growing utilization of information technologies in Africa, the contributors examine topics such as: the role of social media in politics, strategic…
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Populist Political Communication in Europe
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en ManualesIn an increasing number of countries around the world, populist leaders, political parties and movements have gained prominence and influence, either by electoral successes on their own or by influencing other political parties and the national political discourse. While it is widely acknowledged that the media and the role of communication more broadly are key…
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Political Communication in European Parliamentary Elections
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en ManualesWritten by a leading team of internationally distinguished political communication scholars, this book offers the most comprehensive account on comparative political communication research in the context of European Parliamentary elections to date. Divided into four sections, experts begin by tracing the historical and political background of European Parliamentary elections, paying close attention to trends in…
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Comunicación Política. Nuevas Dinámicas y Ciudadanía Permanente
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en ManualesLa obra aborda el análisis de la comunicación política desde una perspectiva novedosa al combinar una aproximación académica y profesional. Ello permite realizar un adecuado tratamiento de algunos de sus principales conceptos, como los efectos de la comunicación en el comportamiento de los ciudadanos, con otros que resultan novedosos, como la formulación de la tesis…
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Comunicación política (Comunicación interpersonal)
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en ManualesEl texto es el resultado de la investigación sobre comunicación política, tanto a través de las fuentes clásicas, como una actualización de teorías, investigaciones actuales, como de datos para presentar una visión actualizada del estado de la cuestión. Esta disertación consta de cuatro partes. La primera presenta los conceptos básicos de la comunicación política, así…
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Políticas y estrategias de comunicación y publicidad
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en ManualesA través de un sinfín de guías, prontuarios, esquemas y recomendaciones, puedeusted analizar y controlar como su empresa se está comunicando con su clientela actual y potencial, permitiéndole diseñar un programa eficaz de comunicación, tanto por lo que respecta al uso del teléfono, como a sus vendedores y cualquier colaborador que esté en contacto con…