Categoría: Campañas electorales
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Performing Politics: Media Interviews, Debates and Press Conferences
For successful political leaders, public speaking is only half the battle. A good politician must also be a competent performer. Whether facing critical questions in an interview, posturing in a leaders debate, or conversing on a daytime chat show, success is reliant upon a candidate s ability to dramatically but authentically impart a strong individual…
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The Triumph of William McKinley: Why the Election of 1896 Still Matters
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A fresh look at President William McKinley from New York Times bestselling author and political mastermind Karl Rove—“a rousing tale told by a master storyteller whose love of politics, campaigning, and combat shines through on every page” (Doris Kearns Goodwin, Pulitzer Prize–winning author of Team of Rivals). The 1896 political environment resembles that of today:…
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Intimate Politics: Publicity, Privacy and the Personal Lives of Politicians in Media Saturated Democracies
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It is often remarked that politicians private lives are becoming a feature of political communication in many advanced industrial democracies. However, there have so far been no genuinely comparative studies examining the personalized nature of political communication. Intimate Politics provides for the first time a systematic comparative analysis of such developments in Australia, France, Germany,…
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The Architect: Karl Rove and the Master Plan for Absolute Power
President George W. Bush dubbed Karl Rove “The Architect” for his skill in creating an unprecedented campaign and fund-raising machine. But Rove’s ambitions have always been far more sweeping—to build a right-wing dynasty that can dominate American politics for decades. Rove’s master plan imagines a political system so controlled by Republicans that it is resisted…
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Presidential Campaign Rhetoric in an Age of Confessional Politics
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Presidential Campaign Rhetoric in the Age of Confessional Politics analyzes religious rhetoric in presidential campaigns from 1976-2008, proposing a confessional political style successful candidates must employ that differs sharply from earlier ideals of civic piety. Brian T. Kaylor also considers changes in American society that helped create this confessional political system and critiques the problems…
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Whistle Stop: How 31,000 Miles of train travel saved the Presidency of Harry Truman
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President Harry Truman was a disappointment to the Democrats, and a godsend to the Republicans. Every attempt to paint Truman with the grace, charm, and grandeur of Franklin Delano Roosevelt had been a dismal failure: Truman’s virtues were simpler, plainer, more direct. The challenges he faced-stirrings of civil rights and southern resentment at home, and…
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Truman’s Whistle-stop Campaign
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Faced with the likely loss of the 1948 presidential elections, Harry S. Truman decided to do what he did best: talk straight. When Truman boarded the train to head west in June 1948, he and his campaign advisors decided to shift from prepared text to extemporaneous stump speeches. The «new Truman» emerged as a feisty,…
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work
It is common knowledge that televised political ads are meant to appeal to voters’ emotions, yet little is known about how or if these tactics actually work. Ted Brader’s innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of…
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The Political Mind: A Cognitive Scientist’s Guide to Your Brain and Its Politics
One of the world ‘s best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly…
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns. * A complete chronology details the evolution of modern campaign management * Illustrations throughout the text help bring topics to life * Clear concept maps clarify various targeting techniques *…