Categoría: Campaña online
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Facebook e la comunicazione politica
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Facebook offre a chi si occupa di comunicazione politica possibilità di contatto con i cittadini assolutamente inimmaginabili anche in tempi recenti. Ma cosa succede quando un candidato, un’istituzione o un capo di Stato apre un account Facebook? Quali i rischi e quali le opportunità? Questo ebook, attraverso l’analisi di casi italiani e internazionali, delinea gli…
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Il Movimento Cinque Stelle. Il popolo di Grillo dal web al parlamento
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Le elezioni 2013 hanno rappresentato uno spartiacque nella vita politica italiana. Alla sua prima prova nazionale il M5S ha superato il 25% dei consensi, affermandosi come lista più votata. Fondato nel 2009 da Beppe Grillo, il nuovo MoVimento ha così sconvolto gli equilibri di un sistema congelato dal 1994. Quali sono le ragioni del successo…
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns. * A complete chronology details the evolution of modern campaign management * Illustrations throughout the text help bring topics to life * Clear concept maps clarify various targeting techniques *…
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Communication in the 2008 U.S. Election: Digital Natives Elect a President
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The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens – digital natives, greatly attracted by digital media…
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Usurpation de l’identité citoyenne dans l’espace public
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Des manifestants rémunérés ? Un groupe d’intérêt prétendument «citoyen», mais fondé et financé par une entreprise privée ? Une lettre d’opinion, autogénérée à votre insu, portant votre signature ? Voilà des exemples d’astroturfing, une stratégie de communication dont la source réelle est occultée et qui prétend à tort être d’origine citoyenne. La parole citoyenne, symbolisant…
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Political Communication in Canada: Meet the Press and Tweet the Rest
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information. It also investigates the…
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How Significant is the Internet as a Medium of Political Communication
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The 2008 US presidential race saw the Internet placed at the heart of the Obama campaign strategy in a way never seen before. This book will attempt to answer the question “how significant is the Internet as a medium of political communication” by analyzing the role of the Internet within the context of the established…
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The Social Basis of the Rational Citizen: How Political Communication in Social Networks Improves Civic Competence
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Social networking lies at the heart of a number of fascinating political questions and social concerns, including citizen competence, social movements, and voter mobilization. In The Social Basis of the Rational Citizen, Sean Richey provides an empirical analysis of the most important hypothesized effect of social network influence on politics: social cognition. [amazon_link asins=’073916631X’ template=’ProductAd’…
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Communicator-In-Chief: How Barack Obama Used New Media Technology to Win the White House
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Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign’s new media technology strategy to not only communicate with the electorate, but also raise money and motivate…
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Sociofobia
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Tras el derrumbe de la utopía neoliberal, el gran consenso ideológico de nuestro tiempo es la capacidad de las tecnologías de la comunicación para inducir dinámicas sociales positivas. La economía del conocimiento se considera unánimemente como la solución al deterioro especulativo de los mercados; las redes sociales son el remedio a la fragilización de nuestras…