The psychological trick behind getting people to say yes

Asking for someone’s phone number in front of a flower shop will be more successful because the flowers prime us to think about romance. Small, subliminal cues change our willingness to be sold on a product, on ideas or even a date. Economics correspondent Paul Solman speaks with psychology professor Robert Cialdini about his book, “Pre-Suasion,” the crucial step before persuasion.

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